Real-world examples of the results our ControlExec model can deliver |
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42% Higher Sales Conversion
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Finance Sector – new business sales per quarter increased from 8 to 14, converted from a running quantified lead bank of 50 prospects. Training in selling benefits through questioning resulted in a closing ratio increase from 1/6 to 1/3-4.
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40% Marketing Enquiries Increase
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Finance Sector – highly successful marketing communications strategy based on ‘Triggered Needs Response’, resulting in up to 40% more enquiries over previous ‘features based’ communications. |
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27% Customer Spend Increase |
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Retail Sector – a combination of added value presentation and benefit questioning skills development producing average customer spend increases of up to 27%. |
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Customer Focus – Sales |
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Hearing Aid Manufacturer – established highly successful agent development programme progressing to end user market led strategy, training and distributor support. |
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Customer Focus – Production |
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Food Sector – extremely successful transition to new technology and working practices supported by performance assessment and supervisor coaching. |
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35% Pricing Uplift |
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Multiple Sectors – ‘Beneficial Sales Proposition’ developed incorporating added value factors thus enabling price increases. |
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13% Cost Reduction |
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Retail Food Sector – returns costs reduced by up to 13% plus the benefit of increased sales through the introduction of ‘Best Sellers’ projects, sales, and stock performance initiatives. |
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Increased Revenue |
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Multiple Sectors – ‘Mission and Policy Conflict’ initiatives created more flexible approach on cost>price>turnover issues, resulting in increased revenue from both greater profit in some issues and improved turnover in others. |
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Customer & Product Sales Retention |
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Multiple Sectors – introduction of ‘Lost Sales Reporting’ resulting in increased product sales and customer retention. |
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15% Distributor Retention Increase |
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Electronics Sector – sales distribution agent retention increased by up to 15% as a result of relationship management projects including supported personnel development programme actually overcoming competitor pricing advantage. |
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Performance Management Development |
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Performance management culture and application including sales, profit, retention, development, and policy. |
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Personnel Performance Counselling |
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Multiple Sectors – faced with some weaknesses in individual personnel who also possessed significant strengths making replacement a poor option, ‘Performance Counselling’ has proven to be dramatically effective leadership development. |